B2B & B2C writers  Editing  Research & White Papers Multi-platform content

What we do

We work behind the scenes, drawing from our community of specialists to deliver white-labelled content for agencies and brands. From one-off projects to ongoing campaigns.


High-value content often requires original research and interviews with people outside your organisation. This is where hiring one of our journalists can give you the edge.

You will have unique content that’s relevant, fluid and provides unrivalled value to the reader. Just like the traditional values of journalism.


And because our freelancers work when you need them, either remotely or embedded with your team, you can keep your costs competitive when billing clients. Contact us to find out what solutions we can offer you.


Our creative community has decades of experience working for the UK’s biggest media companies and brands. We vet every member of our team and take time to find the perfect voice for each project, no matter how niche.


We love to get involved early in a project, working alongside the client to understand what the strategic or creative goal is from the outset.

About us

We create editorial workflows to ensure an agency or brand's marketing, legal and design departments are aligned with the creative process.


The end result is compelling content with a clearly recognisable tone, point of view and values.


What people say

“It's a pleasure working remotely with The Art of Content. The briefs are clear, I'm regularly updated on the progress of the projects, and it's easy to keep in touch with the team or other stakeholders.”
Shane, B2B tech writer
“A very professional organisation. They always make sure I have everything I need to supply the right content for the projects. From detailed briefs to introductions to their clients, working for them is a smooth and enjoyable process.”
Sam, personal finance/insurance journalist

Contact us

 To protect the privacy of our clients, we don't publish case studies. However, we are happy to answer your questions if you drop us an email. Simply fill out our form. 

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Premium content. Created by journalists. 

The Art of Content finds the perfect voice for your project, no matter how niche.